SalesPartner | Seller Dashboard Redesign

SalesPartner | Seller Panel for Online Marketplace

Overview

SalesPartner is a seller panel designed for merchants using an online marketplace platform to manage orders, track revenue, and monitor performance.

Problem

Sellers struggled to track orders, revenue, and performance metrics across fragmented and cluttered interfaces. This created confusion, increased cognitive load, and slowed down daily operations.

Goal

Design a clear, structured, and scalable dashboard that enables sellers to quickly understand their business performance, manage orders efficiently, and make faster decisions.

My Role

Led UI design decisions, structured the information architecture, and improved usability across complex data-heavy screens.

Process

- Analyzed existing seller workflows and key pain points
- Simplified information architecture to reduce fragmentation
- Created wireframes to improve layout clarity and hierarchy
- Iterated on UI to enhance scanability and reduce cognitive load
- Standardized components for consistency and scalability

Key Decisions & Why

- Prioritized critical metrics (revenue, orders, status) at the top to support quick decision-making
- Grouped related data to reduce mental effort and improve readability
- Used clear visual hierarchy (spacing, typography) to guide attention
- Simplified navigation to reduce time spent switching between sections
- Designed modular components to support scalability across different seller needs

Outcome

Resulted in a clearer and more structured seller experience, improving information accessibility and reducing friction in daily workflows. Sellers can now track performance and manage operations more efficiently.